Captain Website’s BLOG
WordPress Website Designer
Can you get to the top of Google Search Results ?
NO CHANCE !
The chance of getting your shiny new website to be number 1 on google search results is slim to nothing. No Way Pedro …. Zilch …. Zero.
WHY :
Nobody knows why, not even Google I think. They’ve tweaked those algorithms so much over the years I’m not sure even they know how it works anymore. In the good old bad old days you could follow the rules and be in with a vague chance of getting some good results but nowadays you haven’t got a hope in hell of knowing what’s the best way to rank.
WHY (AGAIN) :
I told you, nobody knows why. None of it makes sense. If you’re brave enough to read through their webmaster guidelines you’ll see a ton of helpful advice, so you set about your task and you build a stunning website that knocks the spots of your competitors with so much ‘useful content’ – it’s a surefire real winner. BUT to your shock and horror, it’s nowhere to be found in Google’s front page. It’s there of course, you know it exists, but nobody else can find it cos they don’t look on page 2 …. or 3 …. or 4 …. or whatever.
PLEASE TELL ME WHY :
I keep telling you – nobody knows why, not even Google themselves. They’ve moved those goalposts and changed the rules so many times they now have to make it up as they go along. They make these changes and then call it names like ‘Panda’ or ‘Penguin’ or ‘Pigeon’ or ‘Hummingbird’ just to confuse the issue.
They force you to be mobile friendly, they force you to be on a secure server with https in front of your domain. They penalise you if you have adverts or affiliate links. They penalise you if you have too little text, too much text, not enough ‘keywords’ or too many ‘keywords’. They used to encourage you to have links to your website with this thing they called ‘PageRank’, but then they said you can’t have ‘bad’ links or we’ll penalise you – how can you stop someone bad linking to your site, it doesn’t make sense. They keep ‘rolling’ out these updates all the time. They keep talking about the Google ‘Dance’ or ‘Snippets’, or ‘Mobile First’. Half the time they don’t even bother giving these updates a name anymore. Their results page is now dominated by so many paid for adverts and links that even those lucky ones that make it into the organic results are lost somewhere in the middle of the page.
To top it all, the much heralded PageRank doesn’t even get a mention any more, now they talk about this other ‘thing’ – they call it RankBrain – which they freely admit is run by AI (Artificial Intelligence) – machine learning no less – proper futuristic stuff …….. my arse.
So therefore, I rest my case Your Honour – the 85,000 people working at Google haven’t got a frickin’ clue themselves what’s goin on. They just take turns drawing Google Doodles whilst the search engine part of the business runs itself in a secret room next to the Yoga Classroom and behind the Ping Pong room.
SO WHAT CAN YOU DO ?
Keep reading Grasshopper – if you have the inclination to continue below this strategically placed picture below, that adds no real value to the page but splits the text visually, I can tell you what Captain Website does.
TELL ME MORE !
The answer is to just ‘Keep Calm and Carry On’. Keep building those great looking websites, make sure it’s SEO Search Engine Optimised with the right number of keywords and text. Make it responsive so that it works on PC, Laptop, Tablet and is Mobile Friendly, and stick it on a secure server so it starts with https://. There’s no other way to do it really, just build websites the traditional way, keep your fingers crossed, and pray to the God that is Google that they don’t kick you too hard in the testicular area.
Lots of things dictate whether your website ranks. Think of it as a points system, you get a point if you meet the criteria for one thing, lose a point if you don’t follow the rules for another. The website with the most ‘points; at the end gets ranked higher in the search results. To get more points than your competitors you need to do all of the above, plus the following :
AGE OF THE DOMAIN ; Why would they put your one week old site above your competitor who’s been on the web for the last 10 years – Makes Sense.
LINKS TO YOUR DOMAIN ; “They” keep talking about authoritative links which basically means if a site like the BBC links to you it’s worth more than a lot of links from lesser institutions – Makes Sense.
KEYWORDS ; Mention what your site is about just enough times in the content so that Google knows what you do. The tricky part is not to stuff too many keywords in there. Makes Sense.
DOMAIN EXTENSION ; If you’re UK based then use .co.uk domain name. Google knows that you’re only targeting British customers and it lessens the amount of competing websites. Makes Sense.
SEO SEARCH ENGINE OPTIMISATION ; This is the technical behind the scenes stuff. The boring stuff that includes alt tags, image optimisation, H1 and H2 Headings, Sitemaps, Link Anchors, Htaccess 301’s, Canonical Blah Blah Blah stuff. It’s tedious stuff for sure but helps enormously if you do it right – Makes Sense.
There’s a lot more as well but I sense you’re getting bored now !
I’ll Tell You What Does Make Sense !
Captain Website does all that stuff when he builds a website, so just get him to do it for you – now that makes perfect sense. There’s no guarantee you’ll go straight to the top of Google but at least you’re in with a fighting chance of being found. You should think of your website as the perfect venue to showcase your business or your products. Both your existing customers and potential new customers will want to see what you do and a visit to your shiny new website will improve customer confidence & improve your company image no end.
WordPress Website DesignS only £595
ARE YOU THINKING ABOUT HAVING A NEW WORDPRESS WEBSITE ?
Don’t think about it for too long ! Whether you’re a startup company or an already established business, you can be sure your competitors already have a website, and if you wait too long they’ll have a clear advantage over you .
Captain Website can build and host a stunning wordpress website for you for only £595